Campaign focuses on the benefit of a disposable camcorder that you can take with you into risky situations.
COPY: Ah Nature. Fresh air, wide open spaces, and wild life...
COPY: Spring rain... so pleasant, so invigorating, so muddy!
COPY: Look, you know they exist
TAGLINE: Keep the memories, toss the camera.
AD: Elizabeth Fujiura
CW: Eric Gonzales
